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ISU Gets a Lesson in the Difference Between Trademark Law and the First Amendment

On Monday, lawyers at filed an opposition to (ISUâs) motion to dismiss the involving censorship of the schoolâs chapter of the National Organization for the Reform of Marijuana Laws (NORML). (Itâs a pretty standard tactic for defendants in a First Amendment case to make a motion to dismiss the case.) ISU refused to approve certain of NORML ISUâs T-shirt designs that the school felt âhad a certain shock or attention grabbing sensationalismâ for various reasons including that the shirts featured a drawing of a cannabis leaf. The First Amendment, however, protects effective advocacy for a controversial point of viewâand itâs hard to effectively advocate without grabbing some attention!
Iowa State also justified suppressing NORML ISUâs views on the grounds that the school needed to protect its trademarks. (ISU has trademarked âIowa State Universityâ and âISU.â) The meat of Iowa Stateâs motion to dismiss, therefore, relies on the argument that the college has a right to protect its trademarks, and that NORML ISU had not shown that it was entitled to use the marks.
As the opposition states in the opening sentence, this argument âsimply misses the point.â
ISU may wish to make this into a run-of-the-mill trademark case, but itâs not. Itâs also not just about whether a group of students can wear a chosen T-shirt design. Rather, itâs about the question of whether and how students can engage in political speech at ISU. As the opposition to the motion to dismiss states, itâs âa case where university officials caved to political pressure out of embarrassment and a desire to restrict or control a student groupâs political message.â And itâs worth noting that while ISU NORMLâs complaint alleges three constitutional violations, the university addresses none of them in its motion to dismiss.
And for those who might be tempted to dismiss the case as just about wearing some T-shirts, itâs critical to remember that the landmark student free speech case, , established that a high school could not prevent students from wearing black armbandsâscraps of clothâto protest the Vietnam War. In another seminal case, , the Supreme Court upheld the right of a protester to engage in, as an ISU administrator put it, âattention grabbing sensationalismâ by wearing a jacket in a courtroom that said âFuck the Draft.â Literally wearing your political beliefs on your clothesâeven when the state doesnât approve of those beliefsâis a cornerstone of free expression. The lawsuit gives the ISU student plaintiffs, Paul Gerlich and Erin Furleigh, the chance to join an exclusive group of people who have discerned when the right of free expression is at stake and who were willing to fight in court for that principle.
The next step is to wait for the court to rule. If the judge agrees that the First Amendment, rather than trademark law, is of primary importance in the case, then it will likely go forward. FIREis optimistic that the judge will agree with the studentsâ position. And , Keith Bystrom, told the Iowa State Daily, âIt would be very difficult and unlikely to get the entire case dismissed at this point." If the motion to dismiss is denied, ISU administrators will then have the opportunity to answer questions under oath during the discovery process about their reasons for suppressing ISU NORMLâs message. Alternatively, they could settle the case by reforming ISUâs policies. It may take several months to get a decision from the court, but weâll post the ruling on the motion as soon as we get it.
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